NAVIGATING YOUR WAY TO BUSINESS SUCCESS tells of the road taken by one entrepreneur who dared to succeed against all odds. It is the story of a woman who started a company after receiving the
disappointing news that she would not be promoted to the management position she had worked toward for several years. Instead of receiving the promotion, she was asked to train her new boss,
which became the motivation needed to look beyond the current circumstance and envision what could be.Kathryn Freeland walks the reader through the steps she took to turn disappointment into
empowerment through business ownership. From the initial decision to become her own boss, the careful planning taken to achieve the vision, to funding the venture and tapping into government
programs, she gives the reader a glimpse of what being an entrepreneur entails. She goes further to explain how the success of a business depends heavily on finding and recruiting the right
employees, determining your competitive advantage in the marketplace and then how to grow the company through marketing and business development.
