In this two-volume set for business leaders, contributors in communication, management, information technology, psychology, accounting, and marketing investigate changes in business practice
and consumer behavior brought about by the Internet. Volume I focuses on specific tools available to business in areas such as content management, public relations, and cloud computing, and
offers guidelines for protecting the organization. Some specific chapter topics are mass-serving of micromarkets, complaint handling and social media, and web panels for market research. Volume
II considers the behavioral components of the enterprise, encompassing human resource and managerial implications and consumer behavior related to social media. Virtual teams, recruiting with
social media, and the impact of interactive technologies on adolescent consumer behavior are some of the areas addressed. Tuten teaches marketing at East Carolina University. Annotation 穢2010
Book News, Inc., Portland, OR (booknews.com)
