China has been largely insulated from the worst effects of the global downturn. The country’s economy is expected to maintain high single-digit growth over the coming years, far outstripping the developed world. China will be a keystone for sustained growth for companies that can navigate the challenges and succeed there.
However, China has a long history of confounding companies that want to do business there. Strategies that work elsewhere need to be reexamined to take into account the idiosyncrasies of
the Chinese market. This book examines the strategies that have succeeded and those that have failed. Chapters examine the broad range of political and economic realities that one faces
working within the Chinese market: how to assess the market and manage corporate expectations; corporate structures; negotiating legal and tax issues; manufacturing and distribution; making
acquisitions work; dealing with corruption and financial crime; attracting and retaining talent; the importance of establishing and maintaining relationships (guanxi); corporate governance;
social responsibility.
