Lauer, a freelance writer and editor, draws from interviews with leaders, managers, employees, and passengers of Southwest Airlines to provide a discussion of the company from its early days to
the present, as well as its unique corporate culture that puts employees first. He also describes the company as a role model for other organizations, its customer service, leadership,
people-friendly attitude, and corporate, hiring and training, and employee practices. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)