International Business: Theory and Practice
- 作者:Amit,Ehud/ Menipaz,Menipaz
- 出版社:Baker & Taylor Books
- 出版日期:2011-04-06
- 語言:英文
- ISBN10:1412903483
- ISBN13:9781412903486
- 裝訂:精裝 / 19.1 x 23.5 x 4.4 cm / 普通級
Focusing on international, national and regional environments and the businesses within those contexts, this textbook considers all the relevant issues, including concerns such as corporate social responsibility and business ethics. To help the reader understand these issues with relevance to business practitioners the textbook includes insights from global managers and entrepreneurs.
Supporting the student as they master the subject are a wealth of features devoted to promote learning. These include opening and concluding case studies, key points and terms, review and discussion questions and a summary of relevant statistics.
For teachers adopting this text for use on their courses a free instructor's manual is available online containing:
- PowerPoint presentations
- Chapter summaries
- Teaching objectives
- Additional student exercises
- Lecturer notes
- Further resources
International Business will support and motivate students of International Business, International Management, International HRM and all those students of Operations Management, Marketing and Strategy where an international edge is sought.