The Art of Choosing

　　選擇的藝術

　　為什麼我的決定總容易受他人左右? 在這個充滿多樣選擇的年代，我們真的擁有更多自由嗎? (文/文費濟斯)

　　In an era of ever-expanding choices, HOW WE CHOOSE addresses the simple-yet-mystifying question : How do we know what we want?

　　The answers are strange, impressive, and profound. Sheena Iyengar, a Columbia University professor whose work on choice is widely recognized and cited by companies like AOL and Citigroup, looks into the heart of what we desire-- and what we think we desire-- to show how tangential factors enter into (and run roughshod) over our decisions.

作者簡介

　　Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.