Fourteen chapters, presented by Moss (corporate and public affairs, U. of Chester, UK) and Powell (public relations, Manchester Metropolitan U., UK) in this second edition, offer case studies
illustrating a variety of public relations practices and issues from a diverse set of countries such as the UK, India, Korea, Denmark, Croatia, and the US. The cases explore the development of
public relations and communications strategies in general, and such specific topics as the use of social media and blogging as a communications medium, the growth of corporate social
responsibility programs, local authority identity change, high profile international charitable fundraising, sports sponsorship, and property sector public relations. Annotation 穢2011 Book
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