YES IS MORE speaks the language of popular culture, allowing the sublime to shine through in the commonplace. It enables readers to gain insights into Big’s
processes, methods and results through the most approachable and populist means of communication – the cartoon.
BIG has repeatedly attracted public attention and triggered political debate with projects such as a three-kilometerlong wall of social housing wrapped around a park of
soccer fields in Copenhagen, the proposal to consolidate all of Denmark’s harbor activities in a star-shaped superharbor along the bridge between Denmark and Germany and
recently by proposing to move Denmark’s national symbol, the Little Mermaid, to China for six months as part of the Danish Pavilion for the Shanghai World Expo in 2010 –
and getting to do just that!
