VanRysdam of the 352 Media Group offers practical advice on the latest tools and techniques for marketing available through social networking technologies. He reviews three marketing principles
that apply to web 2.0 interactive marketing, then provides tips on low-cost ways for making a web site truly interactive, getting search engines to notice the site, setting up a blog, and using
Twitter, Facebook, and LinkedIn. The book outlines steps for establishing yourself as an expert online with video and webinars, and for using HARO as a publisher. The book includes a glossary
and b&w screenshots, plus an annotated list of web sites that offer information as well as resources such as webinar and video platforms. Annotation 穢2010 Book News, Inc., Portland, OR
(booknews.com)
