Dringoli (economics, U. of Siena, Italy) provides the conceptual framework and appropriate analytical models to enable a company to evaluate its innovation strategies in competitive
environments and to estimate the company's value. Topics include main determinants of operating cash flows, fundamental environment trends and innovation strategies, creating value through
process innovation and product innovation strategies, designing the research and development system for innovation, and the sustainability of value in highly competitive industries. The book
includes a useful list of abbreviations. It is intended for advanced students in management and finance, but also will interest company management working with the issues of investment and
strategy. Annotation 穢2009 Book News, Inc., Portland, OR (booknews.com)
