The great idea is only the beginning.
The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to
a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond.
��＄overs the essentials of marketing and publicity
��∕ddresses self-publishing, for those business book writers who simply look to sell their books at conferences
���I>The Complete Idiot's Guides(r) dedicated to writing and publishing continue to do well
