Branding the Man
定價：963 元
NT $ 963
- 作者：Bertrand，Pellegrin
- 出版社：Baker & Taylor Books
- 出版日期：2009-08-25
- 語言：英文
- ISBN10：1581156634
- ISBN13：9781581156638
- 裝訂：精裝 / 15.9 x 22.9 x 2.5 cm / 普通級
內容簡介
Looks at what makes a guy buy and gives concrete solutions to help retailers attract this elusive market, in a book that provides a blueprint for men's wear retail environments, as well as
practical ideas that can be applied to the men's retail market across spectrums, from electronics to automobiles.
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