企業力抗全球金融風暴、經濟危機的終極解答！
★Amazon.com 讀者5顆星推薦★
這是本探索未來的企業風貌，以及企業如何面對大債時代的企業經營書，作者花費三年時間，拜訪IBM、P&G等全球三百五十餘家成功的跨國企業負責人，以一則則激勵人心的故事，探尋這些企業如何打造企業的新價值，持續創新、獲利的核心祕訣。
二十一世紀企業必備的致勝守則：
．獨特的競爭優勢：擁抱新一代的專業價值，獲取因應世局動盪的生存力量
．強烈的社會使命：重視社會責任，在社會事業中發掘協同效應的潛在業績
．注重企業價值觀：重塑企業文化，尋求與合作夥伴共同增長的機會
Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.
Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good.
If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.
Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that this assumption is completely outdated. The businesses that are agile, keeping ahead of the curve in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities.
Take IBM. When the tsunami and earthquake struck Asia, IBM didn’t just cut a check for relief funds and call it a day. The company used its technological expertise and skilled people to create what government and relief agencies could not: information systems to effectively track relief supplies and reunite families. While IBM did this with no commercial motive, its employees’ desire to serve people suffering during these crises stimulated innovations that later benefited the company.
Or Proctor & Gamble. Despite a decade-long commitment to research and development of a water purification product, commercial prospects were unpromising. But because it was so consistent with P&G’s statement of purpose, people within the company persevered. And when the tsunami struck, it was then able to deliver roughly a billion glasses of drinking water for the victims, earning plaudits from aid partners, the media, governments, and crucially, P&G employees.
SuperCorp captures the zeitgeist of the emerging twenty-first-century business. For example:
．The strong potential synergy between financial performance and attention to community and social needs
．The unique competitive advantage from embracing the values and expectations of a new generation of professionals
．The growth opportunities that result from stressing values and supressing executive egos when seeking partners and integrating acquisitions
SuperCorp is a remarkable look at the business of the future and the management skills required to get there. IBM, Banco Real, P&G, Cemex, Omron, and other companies reported on now move with the rapidity and creativity of much smaller enterprises. These companies are not perfect, but when people are empowered and values drive decisions, everything can come together in magical “Rubik’s Cube moments” of deep satisfaction. Kanter’s compelling and inspiring stories show that people are more inclined to be creative when their company values innovation that helps the world.
★本書中譯版《大債時代的超級企業：全球經濟危機的終極解答》由智園出版。
作者簡介
貝絲．莫斯．肯特（Rosabeth Moss Kanter）
曾任《哈佛商業評論》編輯，哈佛大學商學院教授，曾獲倫敦《泰晤士報》評選為「全球最具影響力的五十位女性」，著有被《金融時報》列為二十世紀最具影響力企管書的《信心：創造成功的循環》（Confidence: How Winning Streaks and Losing Streaks Begin and End ），以及《企業男女》（Men and Women of the Corporation）等書。
Named by the London Times as one of the “50 most powerful women in the world,” ROSABETH MOSS KANTER is the Ernest L. Arbuckle Professor at Harvard Business School. She is the author of the New York Times bestseller Confidence, The Change Masters, named by the Financial Times as one of the most influential business books of the twentieth century, and Men and Women of the Corporation, which won the C. Wright Mills Award for the year’s best book on social issues. Dr. Kanter chairs the Harvard Advanced Leadership Initiative, offering innovative collaboration across business, education, government, law, and public health.
