Dear Customer Services: Letters from the World’s Most Troublesome Shopper

Dear Customer Services: Letters from the World’s Most Troublesome Shopper
定價:348
NT $ 348
  • 作者:RavenscroftTerry
  • 出版社:Baker & Taylor Books
  • 出版日期:2009-05-01
  • 語言:英文
  • ISBN10:1843172968
  • ISBN13:9781843172963
  • 裝訂:平裝 / 208頁 / 13.3 x 19.7 x 1.9 cm / 普通級
 

內容簡介

Focusses on companies ranging from Kellogg's and Ryvita to Mars, Heinz and Cadbury. This book tackles things from quality and pricing to taste and advertising campaigns, quizzing companies like Ferrero about why it's impossible to 'feel the nuts' in Nutella spread 'despite going through it with a fine tooth comb'.
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    $348