The Management of Small and Medium Enterprises

The Management of Small and Medium Enterprises
定價:7650
NT $ 7,650
 

內容簡介

Fink (small business management and entrepreneurship, Vienna U. of Economics and Business Administration) and Kraus (entrepreneurship, U. of Liechtenstein, Vaduz) have edited these research articles on the balance between professionalism and entrepreneurial spirit in small and medium enterprises (SMEs). Contributors from around the world discuss strategic planning, human resources, entrepreneurial teams and innovation management techniques by using case studies from SMEs in Poland, Germany, Finland and other European countries. Scholars and practitioners can also benefit from articles that analyze the latest advances in innovation management and entrepreneurial learning. Annotation 穢2009 Book News, Inc., Portland, OR (booknews.com)
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