This book examines geographic information systems (GIS) from a business standpoint, showing how the implementation of this technology can increase a company’s value while providing a high
return on investment. Maguire, Kouyoumjian and Smith (no affiliations given) assume that the reader already has a working knowledge of GIS and move on to a multi-step approach for completing a
research proposal, collecting data and demonstrating the value of GIS to management or an executive board. A companion website provides all of the digital tools and templates needed to create
budgets and calculate the ROI. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
