The Complete Guide to Writing Successful Fundraising Letters for Your Nonprofit Organization

For all types of staff members working at nonprofit and nongovernmental organizations, Dixon offers a guide to writing fundraising letters aimed at individuals. It covers preparatory stages such as setting a strategy and goals, knowing the donor and what motivates them, marketing, defining fundable themes, and understanding the components of a fundraising package, followed by discussion of the contents of a letter, types, and writing tips. Sample letters are provided in the text and on the accompanying CD-ROM. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)