Studies of environmental sustainability have had an unforeseen trickle-down effect into the corporate world. Firms are now finding that exploitation is less profitable than exploration and
innovation in both the short and long term in corporate environmental management and in entrepreneurship, producing a wealth of new business models and applications. The contributors of these
12 papers describe how theories and models work in the balance of growth and environmental sustainability, describing the sustainability of technology as in becomes an entrepreneurial
opportunity, small-to-medium-size firms' strategic involvement, material efficiency models, obstacles to clean energy schemes in the UK, innovation driven by environmental ambition,
encouragement of proactive employee behavior, high-performance work systems and proactive environmental management, customer satisfaction in sustainable services, and environmentally friendly
products in mature organizational fields. Two papers on the responsiveness of governing bodies are particularly interesting. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)
