Strategic Corporate Communications in the New India: A Global Approach for Doing Business in the New India

Today’s leading expert on corporatecommunication shows global companieshow to create a communications strategyfor the crucial Indian market

A vital resource for all global companies that dobusiness in India, this guidebook shows you how to create a marketingcommunications strategy specifically for theever-changing and crucial Indian market. Written byrenowned corporate communications expert Paul Argenti,Strategic Corporate Communication presents acomplete game plan that you can follow forboth internal and external communications.