Technology Strategy for Managers and Entrepreneurship

Technology Strategy for Managers and Entrepreneurship
定價:7530
NT $ 7,530
  • 作者:Scott AndrewShane
  • 出版社:Baker & Taylor Books
  • 出版日期:2008-04-04
  • 語言:英文
  • ISBN10:0131879324
  • ISBN13:9780131879324
  • 裝訂:精裝 / 21 x 26 x 2.5 cm / 普通級
 

內容簡介

This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance.

This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy.

This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.

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    $7530