The sixth edition of this guide to building a business through service and ＂word-of-mouth＂ has been expanded to include new worksheets, examples and online resources. Phillips and Rasberry, who
also wrote The Seven Laws of Money and Honest Business, offer both novice and experienced entrepreneurs step-by-step instructions on how to encourage repeat customers, address customer service
complaints, use the Internet productively and get the media involved with your marketing campaigns. This book, which downplays the need for formal advertising expenditures throughout, also
contains a section on how to plan low-cost marketing events on your own. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
