More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print print production, radio, TV, and outdoor advertising, internet marketing, direct
marketing, market research and testing, pricing, marketing legislation, and much more. HereA's a fact-filled reference guide for small business owners, internet marketers, advertising artists
and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
