Communication Counts differentiates itself from other books on communication, presentation, and media relations because it meets head-on the biggest challenge facing anyone who needs to
communicate anything today: listeners' time constraints and distractions. This detailed book offers a unique "modular" approach that will enable readers to say what they need to say, in a way
that it can best be heard and remembered, in a time frame that can be suited to any situation. Applying a "modular" approach to the real-world workplace and marketplace, this book offers
time-sensitive, flexible strategies for one-on-one communication, group presentations, and media interviews. For those who need to persuade, motivate, and educate others in a fast-paced and
information-overloaded environment, Communication Counts is a guide that is guaranteed to get results.
