The Designer’s Guide To Marketing And Pricing: How to Win Clients and What to Charge Them
- 作者:Benun,Ilise/ Top,Peleg
- 出版社:Baker & Taylor Books
- 出版日期:2008-03-02
- 語言:英文
- ISBN10:1600610080
- ISBN13:9781600610080
- 裝訂:平裝 / 275頁 / 15.2 x 22.9 x 1.9 cm / 普通級
Do what you love and make money!
The Designer’s Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you’re a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you’ll learn everything you need to know about how to market and price your services.
This book shows you how to:
You’ll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.