International Business

International Business
定價:3600
NT $ 3,600
 

內容簡介

Bringing theoretical thinking to bear on real world practice and packed with examples, this textbook introduces readers to key international business topics.

Focusing on international, national and regional environments and the businesses within those contexts, this textbook considers all the relevant issues, including concerns such as corporate social responsibility and business ethics. To help the reader understand these issues with relevance to business practitioners the textbook includes insights from global managers and entrepreneurs.

Supporting the student as they master the subject are a wealth of features devoted to promote learning. These include opening and concluding case studies, key points and terms, review and discussion questions and a summary of relevant statistics.

For teachers adopting this text for use on their courses a free instructor's manual is available online containing:

- PowerPoint presentations

- Chapter summaries

- Teaching objectives

- Additional student exercises

- Lecturer notes

- Further resources

International Business will support and motivate students of International Business, International Management, International HRM and all those students of Operations Management, Marketing and Strategy where an international edge is sought.

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    $3600