International Business
- 作者:Oded/ Luo,Shenkar,Yadong
- 出版社:Baker & Taylor Books
- 出版日期:2007-12-26
- 語言:英文
- ISBN10:1412949068
- ISBN13:9781412949064
- 裝訂:平裝 / 598頁 / 3.2 x 21.6 x 27.9 cm / 普通級
�� smart, well thought-out book. The volume is well organized and it is full of great examples and unique cases. Moreover, it offers a perspective on International Business that is not at
all ethnocentric.��-Roberto Ragozzino, University of Illinois at Chicago
"Offering an integrated, 'reader friendly', practical, and 'real-world' approach to the analysis and conduct of doing business in a global market. International Business is an ideal classroom text book for college courses and a welcome, core addition to Business School and Academic Library Reference Collections." -THE MIDWEST BOOK REVIEW
A highly integrated, real-world approach to international business
Written by globally renowned scholars in the field of international business, International Business, Second Edition takes a truly global perspective that goes beyond the United States, presenting the latest concepts, tools and events, and adopting integrated and problem-solving approaches in every chapter. The book highlights the role of culture, politics and legal issues in international business and illustrates how they influence institutions, structures and processes that permeate all functions of business.
New and Enhanced Features of the Second Edition Include:
Learn more at www.sagepub.com/ShenkarIB
Intended Audience: Suitable for both undergraduate and graduate courses in International Business, International Management, Global Business, Global Business Strategy, Multinational Management, and Foreign Direct Investment. This book will broaden student's understanding and develop problem-solving skills in the field of International Business.