Global Strategic Management

Global Strategic Management
定價:3420
NT $ 3,420
  • 作者:LasserrePhilippe
  • 出版社:Baker & Taylor Books
  • 出版日期:2008-01-08
  • 語言:英文
  • ISBN10:0230008364
  • ISBN13:9780230008366
  • 裝訂:平裝 / 483頁 / 3.2 x 19.1 x 24.8 cm / 普通級 / 再版
 

內容簡介

Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.
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