This book begins the task of providing a scientific look at physical attraction by presenting an overview of scholarly work on physical beauty, culture, evolution, and other aspects of human
attractiveness. It begins by discussing the role of evolution in the development of what it means to be 'attractive' in contemporary society. It provides a general overview of evolutionary
psychology and mate choice, as well as an in-depth focus on physical characteristics such as physical symmetry, body weight, and ratios, and youthfulness. It goes on to explore the role of
societal and cultural ideals of beauty through a discussion of the social psychology of human beauty. Finally, the 'morality' of physical attractiveness is examined, looking at issues such as
discrimination on the basis of looks, body image and eating disorders, and cosmetic surgery.
