Despite the amount of lip service business gives to innovation, few have a basic understanding of how to get it, and once it is got, how to manage it. The authors, all consultants, believe the
Theory of Inventive Problem Solving (TRIZ) produces better ideas, helps executives make better research and development decisions, and shortens development times. They describe the inertia
currently besetting many US companies, the TRIZ framework business leaders must use to think about achieving business excellence and perpetual innovation with existing resources, the tactical
aspects of TRIZ and its primary components, case examples of TRIZ applications, strategic values of TRIZ, which work with primary evolutionary forces, and the ways in which structured
innovation impacts business within "total performance excellence." Distributed by Taylor & Francis. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)
