How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
定價：1120 元
NT $ 1,120
  • 作者：Dru，Jean-Marie
  • 出版社：Baker & Taylor Books
  • 出版日期：2007-09-04
  • 語言：英文
  • ISBN10：0230600697
  • ISBN13：9780230600690
  • 裝訂：精裝 / 16.5 x 24.1 x 2.5 cm / 普通級
 

內容簡介

Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple. 20,000 first printing.
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