Icons of the American Marketplace: Consumer Brand Excellence
- 作者:American Benchmark Press (COR)
- 出版社:Baker & Taylor Books
- 出版日期:2007-07-31
- 語言:英文
- ISBN10:0307383458
- ISBN13:9780307383457
- 裝訂:精裝 / 22.9 x 27.9 x 3.2 cm / 普通級
From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began
with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra
helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.
See the official Web site for this book at www.AmericanBenchmarkPress.com