Entrepreneurship in the Creative Industries: An International Perspective

Entrepreneurship in the Creative Industries: An International Perspective
定價:5715
NT $ 5,715
  • 作者:Colette (EDT)Henry
  • 出版社:Baker & Taylor Books
  • 出版日期:2008-02-26
  • 語言:英文
  • ISBN10:184542610X
  • ISBN13:9781845426101
  • 裝訂:精裝 / 17.1 x 23.5 x 1.9 cm / 普通級
 

內容簡介

Editor Henry (business studies, Dundalk Institute of Technology, Ireland) and 11 contributors offer a collection that both defines the term "creative industry" and offers insights into the creative entrepreneurial process. Creative industries focus on the creation and exploitation of intellectual property such as arts and crafts, film and theater, advertising, broadcast media, and recorded music, software development, and computer and related services. Writers offer examinations of creative industries in several parts of the world in a variety of sectors (such as music, dance, and film), investment and funding, promoting entrepreneurship in arts education, and developing relationships between higher education, enterprise, and innovation in the creative industries. The book is intended to provide information about priority issues on the research agenda of creative industries for policy makers, academics, support agencies, and entrepreneurs. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)
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