Effectuation: Elements of Entrepreneurial Expertise

Effectuation is an approach for entrepreneurs where logic and insight are used to convert problems into opportunities. Sarasvathy (U. of Virginia) had developed the idea of effectuation by observing the successes of 27 entrepreneurs and noting how each individual converted "as if" circumstances into "even if" ones. Written for entrepreneurs, this book will also serve as a useful reference for students of economics, business and behavioral science. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)