Larimo (international marketing, U. of Vaasa, Finland) brings together ten case studies demonstrating the state of affairs in business relationships between Western firms and increasingly
accessible Central and Eastern European markets, including many recent members of the EU. Chapters also outline strategies for successful market entry and business expansion; describe choices
of locations for foreign direct investments; and discuss first mover advantages, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and cultural issues, among other
topics. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)
