Wei-Skillern (business administration, Harvard Business School) takes readers through conceptual analysis and detailed case studies of social entrepreneurship. Offering a primary focus on the
social entrepreneurial process itself, the text spans a range of social enterprise activity, with material on resource mobilization, marketplace activation, alliances, growth strategy, and
performance management. Each chapter is introduced by an overview that provides an analytical framework to guide the reader’s understanding of the accompanying case studies. The text can be
used as a core or supplementary text for advanced undergraduate and graduate courses in social entrepreneurship and nonprofit entrepreneurship, in departments of business, management,
marketing, and public policy. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
