Undergraduates in business, e-business, e-commerce information systems, and e-marketing courses are the intended audience of this text. The twelve chapters cover the fundamentals, strategy and
applications, and implementation techniques related to e- business management. Each chapter utilizes case studies, short activities, self-assessment exercises, and three types of questions
(discussion, essay, and examination-style) to supplement material. Updates in this third edition include references to new e-business technology; information on global legislation regulating
privacy, data protection, and accessibility; and expanded coverage of online marketing communications techniques. Each book includes an exclusive code for accessing additional materials on the
web. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)
