How to look, dress, and act the part at every stage in your career-because smart business and great style arent mutually exclusive.
In Career and Corporate Cool™, style and marketing maven Rachel Weingarten guides women on how to look, act, dress, and fit the part in any industry. Whether starting a first job out of college, restarting a career after spending time on the mommy track, or a mid-career transition, Weingarten gives modern working women all the tips, tricks and no-nonsense advice on how to fit in and feel comfortable at any jobincluding how to dress, act, interact, and communicate with your own signature style. Weingarten includes real-world advice and insights from cool people with different outlooks and experiences, as well as guidance from corporate coaches and industry experts. Proving that smart business and great style arent mutually exclusive, each chapter addresses different elements in building personal brand equity. Topics include interviews and resumes, corporate events, dealing with bosses and staff, networking, inter-office dating, fashion and beauty advice, and even Internet etiquette.
Rachel C. Weingarten (Brooklyn, NY) is President of GTK Marketing Group, LLC, which creates and implements brand strategies and promotions for the fashion and entertainment industries. Shes transitioned with great style through varied careers as a former cosmetics industry executive, weekly beauty columnist, and a noted entrepreneur who founded both a muffin company and an Internet consulting firm.
