Neelankavil (marketing and international business, Hofstra U., New York) presents an introductory text in international business research suitable for MBAs and advanced undergraduate students,
and as a reference for international business professionals. Coverage includes defining a research problem, identifying information requirements, research methodologies, data analysis
techniques, writing a report highlighting important findings, and dissemination of the results. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)
