Winner of the 1997 Spiro Kostof Award given by the Society of Architectural Historians., Winner of the 1997 Lewis Mumford Prize given by Society for American City and Regional Planning
History (SACRPH). and Winner of the Abbott Lowell Cummings Prize from the Vernacular Architecture Forum, 1998.
Winner of the Society of Architectural Historians' 1999 Spiro Kostof Award
From the 1920s to the 1950s, Los Angeles did for the shopping center what New York and Chicago had done for the skyscraper. In a single generation, the American retail center shifted from the
downtown core to the regional shopping center.
Ten years in the making, City Center to Regional Mall is a sweeping yet detailed account of the development of the regional shopping center. Richard Longstreth takes a historical
perspective, relating retail development to broader architectural, urban, and cultural issues. His story is far from linear; the topics he covers include the emergence of Hollywood as a
downtown in miniature, experiments with the shopping center as an amenity of planned residential developments, the branch department store as a landmark of decentralization, the evolution of
off-street parking facilities, and the obscure origins of the pedestrian mall as a spine for retail complexes.
Longstreth takes seriously the task of looking at retail buildings--one of the most neglected yet common building types--and the economics of real estate in the American city. He shows that Los
Angeles in the period covered was a harbinger of American metropolitan trends during the second half of this century. Over 250 illustrations, culled from a wide variety of sources, constitute
one of the best collections of old LA photographs published anywhere.
