The Apple Way: 12 Management Lessons from the World’s Most Innovative Company

The Apple Way: 12 Management Lessons from the World’s Most Innovative Company
定價：980 元
NT $ 980
  • 作者：Cruikshank，Jeffrey L.
  • 出版社：Baker & Taylor Books
  • 出版日期：2007-06-01
  • 語言：英文
  • ISBN10：1933309253
  • ISBN13：9781933309255
  • 裝訂：有聲CD / 2.5 x 13.3 x 18.4 cm / 普通級
 

內容簡介

Provides a tutorial in the innovative management strategies of the successful high-tech company, including a high-performance corporate culture, strong customer support, integrated product development, and cutting-edge marketing.
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