The 1950s was one of the most distinctive and appealing decades in recent history and produced names that now arouse great interest and enthusiasm among collectors and design historians. Today, one of the most popular of these is Midwinter, a Staffordshire pottery that first made tablewares in 1910. However, it was not until the 1950s that Midwinter became well known and it was then because of dynamic leadership and modernist attitudes of Roy Midwinter, the founder's son, and his chief designer Jessie Tait who, together, changed the face of British tableware. Midwinter created their Stylecraft ranges from 1953. Designs by Jessie Tait, Terence Conran, John Russell, Hugh Casson and others catered for a wide public, and success was achieved by modern marketing aimed at younger and more informal buyers. With a comprehensive pattern index and shape guide, this book is essential reading for the Midwinter collector, the 1950s enthusiast and for anyone interested in twentieth-century design history.
