Development: an Approach to Strategy and Management looks at the work of Turnberry Consulting, a planning consultancy created to assist landowners to develop real estate projects. This unique
practice tends not to act for developers, insurance companies or retirement funds - or any organisation where the primary motive for development is finance. Nearly all of their projects evolve
from practical need, where quality and functionality are the prime driving forces. Although a relatively small company, Turnberry Consulting is able to influence major projects in terms of
direction and approach. Turnberry’s main activities cover development strategy, town planning and real estate, with project managers taking a crucial role. In some cases, such as Ascot
Racecourse or Cadbury’s at Bournville, they can be intimately involved in a project for a decade; in others their influence is more transitory. They have worked in varied locations with major
clients across the UK: at the University of Oxford; at the University of Hertfordshire; at Inverness Airport and Business Park in the Scottish Highlands; and at Ascot Racecourse.
Development: an Approach to Strategy and Management provides insight into how Turnberry’s bespoke, small-scale, conceptual approach compares to the more traditional workings of the project
management industry. Based on interviews with colleagues and clients, as well as a newly commissioned essay by Professor Tim Wilson, the book sets out an approach to planning and management
strategy that is both philosophical and effectual.
