A comprehensive guide to strategic planning for design professionals dedicated to the built environment – architects, engineers, environmental consultants, landscape architects, interior
designers, and planners. Using real-life examples in a clear, accessible format,
Strategic Planning for Design Firms will help leaders and owners of design firms understand the
concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections:
- The Strategic Planning Process: Why does my firm need a strategic plan? How can I ensure its success?
- The Six Elements of a Strategic Plan: How to prepare a sound strategic plan.
- The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?
