Business Planning: The Key to Success is a book that takes the reader through all the steps of the business planning process. It demonstrates how to write a business plan using a step-by-step
method that builds a composite picture of the essential elements needed for business success.
Coulthard, Howell and Clarke address business planning from many different viewpoints but all the while focusing on simple techniques any organisation can adopt. They introduce a new concept to
planning with their ’five star’ approach: a model that sets the strategic framework for the business, from which the operational and tactical plans then flow. Key functional areas such as
marketing, finance, operations, sales, and management are addressed.
This book is ideal for students studying business planning, entrepreneurship, and small business management. It is also an invaluable guide and practical tool for the business professional or
new businessperson.
