The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
定價:805
NT $ 805
  • 作者:MaynardMicheline
  • 出版社:Baker & Taylor Books
  • 出版日期:2004-09-21
  • 語言:英文
  • ISBN10:0385507704
  • ISBN13:9780385507707
  • 裝訂:平裝 / 14 x 18.4 x 1.9 cm / 普通級
 

內容簡介

A critical examination of business mistakes made by America's three top automobile manufacturers discusses how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars, making cautionary predictions about the future of the industry. Reprint. 17,500 first printing.
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