With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business
relationships and, in turn, increase sales results exponentially. Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to
think, speak, and listen like a successful entrepreneur. Chapters tailored to entrepreneurially spirited managers and salespersons explore how these practices may be applied to their
day-to-day work environments to identify other parties’ core issues and address them in a way that creates win?win results. Wisdom from entrepreneurial luminaries Robert Ezrapour, Milt Kamen,
Dick Merians, Chauncey Rapp, Xiaoning Wang, Lloyd Weill, and Don Wilson appears throughout the text to further illuminate how entrepreneurial conversation can consistently achieve beneficial
results for all parties involved.
