Lewis (Richard Lewis Communications, "an international institute of cross-cultural and language training") provides a guide to cultural difference and cross-cultural communication for
international business managers. After explaining his categorization of the world's cultures into linear-actives, multi-actives, and reactives, he introduces the notion of cultural capital and
discusses methods of its assessment within organizations. He then addresses cultural dimensions of information gathering, communication patterns, and listening habits. These issues are then
placed within the specific concerns of international business in chapters discussing status and leadership, team building, motivation and trust, and meeting and negotiation styles. Finally, 55
brief case studies discuss individual countries and regions around the world. Annotation 穢2006 Book News, Inc., Portland, OR (booknews.com)
