Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a
dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David NeedleÂ’s
best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved
pedagogy and text design, and increased web support for the reader.
