The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
定價：595 元
NT $ 595
  • 作者：Fred，Michael/ Wiersema，Treacy
  • 出版社：Basic Books
  • 出版日期：1997-01-09
  • 語言：英文
  • ISBN10：0201407191
  • ISBN13：9780201407198
  • 裝訂：平裝 / 14 x 21 x 1.3 cm / 普通級
 

內容簡介

Offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence
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