The first book to chart the rise of sustainability as a profit motivean essential new management principl
In a survey of 900 global corporations released by PricewaterhouseCoopers in 2003, 80 percent of CEOs said they believe "sustainability" is or soon will be vital to the profitability of their company, and 71 percent said they would consider sacrificing short-term profits to move their company towards sustainabilitya sure sign that the worlds leading CEOs see it as the corporate model of the future. Just what is sustainability? In a nutshell, it is a management principle that aims to create long-term shareholder value by seizing opportunities and managing risks related to the economic, environmental, and social impact of doing business. By putting the profit motive alongside a concern for the environment and for people, this movement has created what we [unclear who "we" isthe author?] call a "win-win-win" situation. Its leaders are solidly in the Fortune 100companies like General Electric, DuPont, BP, Pfizer, and HPand it is rapidly spreading to all companies that are looking towards a sustainable business model. The Triple Bottom Line is the first book to chart the rise of sustainability, identify and explain the new paradigm, and show organizations, of all sizes and industries, exactly how they can benefit from it
Andrew Savitz (Cambridge, MA), perhaps the worlds most foremost expert on the critical new subject of sustainability, is the lead partner in the Sustainability Business Services practice at PricewaterhouseCoopers. He also serves as PwCs liason delegate to the World Business Council for Sustainable Development and its representative to the U.S. Conference Boards Townley Center, which covers environmental and corporate social responsibility issues
